Japan launches travel incentive scheme for earthquake-affected Kumamoto

Japan's tourism authorities have announced the launch of a discounted travel programme targeting the earthquake-stricken Kumamoto region, offering reduced rates on accommodation and travel packages to encourage visitors to the affected area.

The campaign comes as part of broader recovery efforts following a major seismic event that struck the prefecture in July, disrupting the local economy and significantly impacting the tourism sector. By subsidizing travel costs, Japanese authorities hope to restore visitor numbers and inject revenue into the region's hospitality and service industries.

The scheme allows domestic and international travellers to book discounted packages that cover accommodation, transportation, and access to local attractions. Participating hotels, ryokans, and travel operators in Kumamoto have registered to offer reduced rates as part of the initiative.

Local tourism boards have emphasized that the campaign underscores Japan's commitment to supporting disaster-affected regions. Officials hope the incentive structure will encourage both domestic and overseas visitors to return to Kumamoto, helping businesses rebuild and demonstrating visitor confidence in the region's recovery.

The bookings have opened for travel dates scheduled in the coming months, with various package options available across different price points to accommodate varying budgets.