Japanese chain Matsuya opens first Singapore outlet with beef bowls, curry

Matsuya, a long-established Japanese casual dining chain, opened its first Singapore outlet on Saturday, marking the company's expansion into the city-state. The restaurant brings a menu centred on affordable, quick-service Japanese fare, with beef bowls and curry rice among its core offerings.

The chain, which has operated for six decades, is known for its no-frills approach to serving hearty Japanese comfort food. Beyond its signature gyudon—tender beef served over steamed rice—the menu extends to cheesy curry variations and grilled eel dishes, providing options across multiple price points.

The opening represents Matsuya's bid to establish itself in Singapore's competitive casual dining market, where both local and international chains compete for customers seeking quick, affordable meals. The group's focus on simplicity and consistency has been central to its business model across its existing operations in Asia.

With growing interest in Japanese casual dining concepts in Singapore, Matsuya's arrival adds another player to the segment, alongside established competitors in the beef bowl and curry rice categories.