Jio launches budget calling-only plan without data services

Reliance Jio has unveiled a new budget-friendly calling plan designed for consumers who prioritize voice communication over mobile data services. The plan removes data connectivity entirely, positioning it as an economical alternative for basic telephony needs.

The launch aligns with directives from the Telecom Regulatory Authority of India (TRAI), which recently mandated that telecom operators introduce plans without data components. The regulatory move aims to provide consumers with greater choice and more affordable entry-level options in the competitive Indian telecom market.

The calling-only plan represents a shift in Jio's portfolio strategy, which has traditionally emphasized bundled data services across its offerings. The plan targets price-sensitive consumer segments and those with minimal data requirements, potentially expanding Jio's addressable market in rural and semi-urban regions.

With India's telecom sector increasingly competitive, major operators are developing differentiated offerings to cater to diverse customer segments. Jio's move follows broader industry trends toward segmented pricing strategies and customizable service bundles.