Kerala's BEVCO logs ₹771 crore in liquor sales during Onam festivities

The Kerala State Beverages Corporation (BEVCO) clocked liquor sales worth ₹771.29 crore during the eight-day Onam festival period, underscoring the state's continued consumer appetite for alcoholic beverages during major festive occasions.

Onam, Kerala's most significant cultural celebration, traditionally sees increased consumption patterns across various consumer segments. The revenue figures highlight the commercial importance of the festival season for the state's alcohol distribution network and retail operations.

The sales performance reflects BEVCO's ability to meet heightened demand during peak festival periods while managing supply chains across Kerala's retail outlets. The corporation operates through an extensive network of retail shops and wholesale distribution centers across the state.

Festival seasons typically generate sustained revenue spikes for state-controlled liquor corporations across India, as consumer spending increases during celebrations. BEVCO's Onam period performance aligns with broader patterns of seasonal consumption variations in Kerala's retail alcohol market.