Business · India Bureau
Kohli Enters Sports Business, Launches Integrated Platform Venture
Cricket icon Virat Kohli has expanded into the sports industry as an investor and co-founder, establishing a comprehensive platform designed to integrate manufacturing, branding and distribution across India's growing sports sector.
LSN India ·
Virat Kohli has marked his entry into the sports business landscape through dual strategic moves aimed at reshaping India's athletic commerce ecosystem. The cricketer has joined Agilitas as an investor while simultaneously co-founding one8world, signalling a significant pivot toward entrepreneurial ventures beyond his playing career.
One8world is being positioned as an end-to-end sports platform designed to streamline operations across the entire supply chain. The initiative encompasses manufacturing capabilities, brand development and distribution networks, addressing fragmentation that has historically characterized India's sports business sector.
Kohli's involvement reflects growing investor interest in India's sports economy, which has expanded considerably over the past decade. The move aligns with broader trends among elite athletes establishing business foundations during or approaching the latter stages of their sporting careers.
The venture's integrated model seeks to leverage Kohli's industry prominence and insights while tapping into domestic demand for organized sports infrastructure and branded athletic products. Industry analysts suggest such consolidation efforts could enhance market efficiency and create new opportunities for domestic sports enterprises competing in an increasingly competitive global marketplace.