Kylian Mbappe Removed From eFootball Game in China Over Controversy

Paris Saint-Germain striker Kylian Mbappe has been removed from eFootball, a leading virtual football simulation game, in the Chinese market following a diplomatic row. The move reflects the broader fallout from statements attributed to the French international that sparked significant controversy in the country.

The incident has triggered a cascade of commercial consequences for Mbappe. Multiple Chinese brands have terminated partnership agreements with the 25-year-old player, while China Central Television (CCTV) suspended broadcasts of La Liga matches, the Spanish football league in which PSG competes in European competitions.

The controversy underscores the sensitivity surrounding historical and political figures in China, particularly regarding commentary about Mao Zedong, the founding leader of the People's Republic. Major international celebrities and athletes have faced similar commercial repercussions when remarks or actions are perceived as disrespectful to Chinese sensibilities.

EFootball, developed by Konami, is one of the world's most popular football simulation games. The removal of Mbappe from the Chinese version of the game represents a significant commercial setback for the player in one of the world's largest esports markets.

The incident highlights how global athletes and entertainment properties must navigate complex cultural and political landscapes across different markets, particularly in Asia's largest economies where state influence over media and commercial activities remains substantial.

Photo: Kylian Mbappé celebrates during France v Sweden at the 2026 FIFA World Cup, June 2026. Bryan Berlin via Wikimedia Commons (CC BY-SA 4.0).