World · India Bureau
Kylie Jenner stuns in record-breaking $60 million fantasy bra at Victoria's Secret show
The American billionaire model wore an elaborate jeweled bra valued at approximately ₹460 crore at the luxury lingerie brand's runway show, marking the return of the iconic accessory after an eight-year hiatus.
LSN India ·
Kylie Jenner has become the latest celebrity to don Victoria's Secret's legendary fantasy bra, a custom-designed piece valued at roughly $60 million (₹460 crore), reviving one of fashion's most anticipated traditions.
The fantasy bra made its comeback to the runway in 2026, following an eight-year absence from Victoria's Secret's fashion shows. The iconic accessory, which has defined the brand's spectacle for nearly three decades, returned as a centerpiece of the company's marketing efforts.
Jenner's appearance in the elaborate, jewel-encrusted bra continues a storied legacy of A-list celebrities and supermodels who have showcased the fantasy piece on Victoria's Secret's runway. The bra represents the brand's commitment to combining luxury craftsmanship with high-profile celebrity endorsements.
The fantasy bra tradition has become synonymous with Victoria's Secret's fashion shows, attracting global media attention and serving as a symbol of the brand's premium positioning in the lingerie market. Each iteration of the piece is custom-crafted to reflect current design trends and fashion aesthetics.
The 2026 show marks a significant moment for the brand as it seeks to recapture momentum in the competitive luxury lingerie segment through high-profile collaborations and headline-grabbing presentations.