World · Singapore Bureau
Lee Biscuits ends production after 92 years of regional operations
The iconic biscuit manufacturer, which supplied generations of Singaporeans and Malaysians with Marie biscuits, cream crackers and iced gems, will cease production following nearly a century of operations.
LSN Singapore ·
Lee Biscuits, a fixture in households across Singapore and Malaysia since its founding, is ending its production run after 92 years of manufacturing confectionery and biscuit products.
The company built its reputation on a portfolio of beloved snacks that became embedded in the region's consumer culture. Its signature offerings—including Marie biscuits, cream crackers, and decorative iced gems—formed part of the daily diet for multiple generations of families on both sides of the Causeway.
The closure marks the end of a significant chapter in the region's food manufacturing heritage. Lee Biscuits' journey spanned nearly a century, during which it established itself as a major player in the regional snack market, competing against international brands while maintaining strong local appeal.
The decision to halt production reflects broader trends in Southeast Asia's food manufacturing sector, where consolidation and shifting consumer preferences have reshaped the competitive landscape. The cessation of operations underscores the challenges facing long-established regional manufacturers in an increasingly globalized market.