Legarda urges greater investment in Philippines creative sector

MANILA — Senator Loren Legarda has urged the government to strengthen its commitment to protecting and investing in Filipino culture and creativity, highlighting the economic potential of the nation's creative industries.

Speaking ahead of September's Philippine Creative Industries Month celebration, Legarda stressed that expansion in the creative sector must benefit workers directly through sustainable livelihoods and expanded opportunities. The senator underscored the importance of moving beyond nominal recognition of the creative industries to substantive support mechanisms that would enable creative professionals to thrive economically.

The creative industries have emerged as a significant contributor to economic activity in the Philippines, encompassing film, television, music, design, animation, and digital content production. Legarda's push for stronger support reflects growing recognition of the sector's potential to generate high-value employment and export revenue while promoting Filipino culture globally.

The month-long observance aims to spotlight the achievements of Filipino creative professionals and raise awareness about the sector's economic importance. Government agencies and industry stakeholders are expected to roll out initiatives supporting creators and cultural entrepreneurs throughout the month.