World · Singapore Bureau
Leicester City Star Vardy Launches Bundesliga Broadcasting Channel
Jamie Vardy's newly established digital channel has secured rights to broadcast seven Friday evening Bundesliga fixtures this season in the United Kingdom, marking an expansion into sports media for the veteran English footballer.
LSN Singapore ·
The former Leicester City striker's media venture has obtained official broadcaster status for the German top-flight matches, positioning itself as an alternative viewing option for UK audiences seeking Bundesliga content. The arrangement covers seven Friday night games throughout the current season.
Vardy, who has maintained a public profile beyond his playing career, has diversified into digital media platforms in recent years. The channel's acquisition of broadcasting rights represents a significant commercial move, capitalizing on growing interest in European football across British viewership markets.
The Bundesliga has increasingly sought multiple broadcasting partners in the UK market to maximize audience reach and revenue. This arrangement with Vardy's platform adds to the existing patchwork of official broadcasters covering German football in Britain.
Details regarding subscription costs, production quality standards, and additional programming content have not been disclosed. The channel's inaugural broadcasts are expected to commence with the next scheduled Friday fixture on the Bundesliga calendar.