Lenskart Eyes 10,000 Stores Globally; Nomura Backs Growth Story

Lenskart has emerged as a consolidating force in India's fragmented eyewear market by implementing centralised manufacturing and remote optometry services, creating a blueprint for rapid expansion. The company's asset-light retail format enables it to launch stores in diverse locations with minimal capital expenditure, a significant advantage in penetrating both urban and semi-urban markets across South Asia.

Nomura's initiation of coverage with a 'Buy' rating reflects confidence in the company's growth trajectory and unit economics. Analysts noted that Lenskart's current store count represents only a fraction of its addressable market potential, with capacity to reach 10,000 locations domestically and internationally.

The company's technological infrastructure, including remote eye examinations and direct manufacturing capabilities, has reduced operational complexity while improving margins. This differentiated model positions Lenskart to scale more efficiently than traditional opticians that operate fragmented networks across the region.

With international expansion now in focus, Lenskart is leveraging its proven playbook to enter new markets. The company's ability to control the value chain from manufacturing to retail delivery provides flexibility in adapting to regional preferences and regulatory requirements.