World · Singapore Bureau
LIV Golf appoints ex-TaylorMade chief as senior adviser
The Saudi-backed golf circuit has brought in Mark King, the former chief executive of equipment manufacturer TaylorMade, as it navigates a critical juncture in its future operations.
LSN Singapore ·
LIV Golf announced Monday that it has appointed Mark King, who previously headed golf equipment giant TaylorMade, to serve as senior adviser to the breakaway professional golf circuit.
The appointment comes at a pivotal moment for the controversial tour, which has been pursuing a merger with the PGA Tour while simultaneously preparing contingency plans. LIV Golf is currently awaiting clarity on whether it will proceed with a restructured "2.0" operational model or wind down its activities.
King brings extensive experience in the golf industry, having led TaylorMade through significant periods of growth and innovation in equipment manufacturing and distribution. His appointment signals LIV Golf's intention to strengthen its executive advisory team as it evaluates strategic options.
The rebel circuit, which launched in 2022 with substantial Saudi Arabian backing, has fundamentally disrupted professional golf's landscape. The move to add King to its advisory structure suggests the organization is preparing for multiple possible outcomes as negotiations with golf's traditional governing bodies continue.
LIV Golf has not disclosed specific details regarding King's advisory responsibilities or timeline for the organization's strategic decision-making process.