World · Malaysia Bureau
Liverpool FC seals five-year shirt sponsorship deal with Turkish Airlines
The Premier League club has announced a new principal partnership agreement with Turkish Airlines, marking the first major change in shirt sponsorship at Anfield since 2010. The deal ends a 17-year association with Standard Chartered Bank.
LSN Malaysia ·
Liverpool Football Club has confirmed a five-year shirt sponsorship agreement with Turkish Airlines, representing a significant shift in the club's commercial partnerships. The arrangement will see the airline's branding replace Standard Chartered on the iconic red jersey, bringing to an end the banking institution's lengthy tenure as the club's main sponsor.
Standard Chartered's sponsorship of Liverpool spanned 17 years, making it one of English football's longest-running principal partnerships. The new deal with Turkish Airlines marks a strategic move by the Merseyside club to expand its commercial reach in international markets, particularly strengthening ties with the Asia-Pacific region through the airline's extensive network.
The partnership underscores Liverpool's continued appeal to global brands and reflects the club's position as one of world football's most commercially valuable properties. Turkish Airlines joins an expanding portfolio of international partners supporting the club across various revenue streams.
The announcement comes as Liverpool continues to strengthen its global commercial partnerships while competing at the highest level of domestic and European football. The club has not disclosed specific financial terms of the agreement with Turkish Airlines.