World · India Bureau
Liverpool FC secures £300m shirt sponsorship agreement with Turkish Airlines
The English Premier League club has inked a five-year partnership with the Istanbul-based carrier, generating over £60 million annually. The deal represents one of the largest kit sponsorship agreements in football.
LSN India ·
Liverpool Football Club has announced a major commercial partnership with Turkish Airlines, securing a lucrative five-year shirt sponsorship agreement valued at £300 million. The accord will see the carrier's branding appear on the club's playing kit and training wear through 2029, with annual revenues exceeding £60 million per season.
The sponsorship deal marks a significant commercial milestone for the Merseyside club, placing it among the most valuable kit partnerships in international football. Turkish Airlines will gain prominent exposure across Liverpool's global fanbase, which extends substantially across South Asia where football viewership continues to expand.
The arrangement follows Liverpool's established pattern of securing marquee commercial partnerships. The club currently operates under multiple revenue streams through broadcasting rights, merchandise, and existing sponsorship agreements that have substantially bolstered its financial position in recent years.
Turkish Airlines, a member of the Star Alliance, operates flights to major Indian and Southeast Asian hubs, making the partnership strategically valuable for the carrier's brand development in key markets. The agreement underscores the growing commercial value of English Premier League clubs to international corporations seeking enhanced global brand visibility.