Liverpool seals major five-year shirt deal with Turkish Airlines

Liverpool Football Club has secured a five-year shirt sponsorship arrangement with Turkish Airlines, marking a significant commercial milestone for the English club. The partnership, which extends through the remainder of the decade, positions the carrier as the primary front-of-shirt sponsor.

The agreement's reported value of more than $405 million over its five-year term ranks among the Premier League's most valuable sponsorship deals. This places Liverpool's arrangement alongside other high-profile partnerships within English football's top division, reflecting the club's commercial appeal and global brand recognition.

The sponsorship follows Liverpool's continued success on the pitch and growing international presence. The deal underscores the club's ability to attract major corporations seeking association with one of Europe's most successful football institutions.

Turkish Airlines, the flag carrier of Turkey, expands its sports sponsorship portfolio through the partnership. The arrangement provides the airline with substantial visibility across the club's global fanbase and extensive media coverage throughout the football calendar.