Madani Mart eyes 300 outlets through master licensing expansion

Madani Mart is launching master licensing applications to companies, investors, and strategic partners in a bid to accelerate its growth across the country. According to Fuziah Salleh, the initiative could potentially establish up to 300 new outlets nationwide through the master licensing framework.

The master licensing model allows qualified partners to operate and manage multiple Madani Mart locations within designated territories, streamlining the expansion process while maintaining brand consistency and operational standards. This approach is expected to tap into both corporate entities and individual entrepreneurs seeking franchise opportunities.

The convenience store chain, established as part of the government's Madani economic agenda, has positioned itself as an accessible retail option for Malaysian consumers. By opening the licensing pathway, Madani Mart aims to increase market penetration and strengthen its presence in both urban and suburban areas.

The master licensing initiative reflects the broader strategy to scale up the Madani Mart network efficiently while leveraging the expertise and capital of external partners. Interested parties can apply through the company's established application process, with further details expected to be released as the programme rolls out.