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Malaysia's Unity Ministry drives national reading initiative toward 2030 goal

The Malaysian Ministry of National Unity is intensifying a year-round campaign to promote reading habits across the country as part of ambitious plans to establish Malaysia as a reading nation by 2030.

LSN Malaysia · 31 October 2026

Malaysia's Unity Ministry drives national reading initiative toward 2030 goal

The Ministry of National Unity has launched a comprehensive push to encourage reading throughout the year, aligning with the government's broader vision to transform Malaysia into a nation of readers by the end of the decade.

The initiative, known as the National Reading Decade, seeks to foster a culture of reading among Malaysians of all ages and backgrounds. Officials view the campaign as integral to the country's intellectual and social development, with reading positioned as a cornerstone of national aspiration.

The year-round campaign represents a sustained effort rather than a one-time event, with the ministry coordinating various activities and programs designed to make reading more accessible and appealing to diverse demographics across Malaysia.

Experts have long highlighted the importance of cultivating reading habits as a foundation for educational achievement and social cohesion. The ministry's initiative reflects the government's commitment to addressing literacy and reading engagement as priority areas in national development planning.

The 2030 target underscores Malaysia's long-term strategic commitment to building a knowledge-based society where reading serves as a key driver of personal and national progress.