Malaysian automaker's chairman apologizes after vehicle splits apart on road

A video circulating on social media recently captured a Chery vehicle breaking apart on a Malaysian road, with the rear axle separating from the rest of the car. The footage quickly gained traction online, sparking widespread criticism of the manufacturer's vehicle quality and safety standards.

The incident has drawn considerable negative attention to Chery, one of China's major automakers operating in regional markets. The visual evidence of structural failure has raised concerns among potential customers about the durability and engineering standards of the company's vehicles.

In response to the public backlash and reputational damage, Chery's chairman has issued an apology regarding the incident. The company's decision to address the matter at the highest executive level underscores the severity of the situation and its impact on consumer confidence in the brand.

The incident highlights ongoing quality control challenges that some Chinese automotive manufacturers face as they expand into international markets. For Chery, the incident comes as the company seeks to strengthen its presence in Southeast Asia, a strategically important region for vehicle sales and market growth.