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Malaysian tourists set to inject RM36m into southern Thailand economy

Approximately 60,000 Malaysians are expected to visit southern Thailand during the Merdeka Day break, generating an estimated RM36 million in tourism spending. The influx represents a significant boost for the region's hospitality and retail sectors.

LSN Malaysia · 1 September 2026

KOTA BARU — Tourism operators in southern Thailand are bracing for a substantial surge in visitor numbers as Malaysian holidaymakers head across the border during the Merdeka Day celebrations. Industry estimates suggest the seasonal exodus will see around 60,000 Malaysians traverse the region, with spending expected to reach approximately RM36 million during the holiday period.

The Merdeka break traditionally draws large numbers of domestic tourists seeking respite from Malaysia's urban centres. Popular destinations in southern Thailand, including beach resorts and shopping districts, are preparing for peak visitor traffic as families and leisure travellers take advantage of the extended holiday.

Local businesses, from hospitality establishments to retail outlets, are positioned to benefit significantly from the spending patterns of Malaysian tourists. The anticipated economic impact underscores the importance of cross-border travel to the livelihoods of communities in southern Thailand's tourist-dependent regions.

The influx of Malaysian visitors also strengthens economic ties between the two neighbouring nations, with such seasonal migration patterns contributing measurably to Thailand's regional economy.