Mbappé joins Swiss footwear brand On in major sports partnership

Swiss footwear manufacturer On has secured a major sports endorsement deal with Paris Saint-Germain and France footballer Kylian Mbappé, signalling the brand's accelerating push into the global sports market. The partnership grants Mbappé a role in shaping On's product creation and strategic direction as the company prepares to enter the competitive football equipment sector.

On has undergone remarkable expansion since its founding in 2010, when the brand's creators drew inspiration from a rubber hose to develop innovative running shoe technology. The company has since evolved from a specialist runner's brand into a diversified sportswear and lifestyle company, with a valuation that has reached approximately $10 billion following its public listing.

The collaboration underscores On's ambitions to establish itself as a serious competitor in football apparel and footwear. The brand plans to launch its dedicated line of football cleats in 2027, capitalizing on Mbappé's influence and expertise to ensure products meet the demands of elite athletes.

The Mbappé partnership represents On's latest move to build credibility across multiple sports disciplines. By securing an athlete of Mbappé's calibre and global profile, the Swiss brand aims to accelerate its penetration into markets where football remains the dominant sport, including across Asia.