Mbappe ends Nike partnership, joins On's football push

Kylian Mbappe, one of world football's most marketable players, has terminated his long-standing relationship with Nike to join Swiss sportswear manufacturer On. The partnership represented one of the most recognizable athlete endorsements in global sport, spanning more than 20 years.

On, known primarily for its running and lifestyle footwear, is making an ambitious entry into football with the signing of the Paris Saint-Germain and France international. The brand has signaled its intent to launch dedicated football boots in 2027, positioning Mbappe as a cornerstone of its strategy to compete in the football equipment sector.

The move reflects broader shifts in sports sponsorships as established brands seek to reposition themselves and emerging players challenge traditional market leaders. On has experienced rapid growth in the global sportswear market and views football as a natural expansion opportunity.

Mbappe, 25, has been one of the sport's most commercially valuable players since his breakthrough at Monaco. His decision to align with On represents a significant endorsement for the Swiss brand as it seeks to establish credibility in football, a sport dominated by major equipment manufacturers.