Mbappe ends two-decade Nike partnership, signs with On

Mbappe's association with the American sportswear giant began when he was just nine years old, establishing one of football's most enduring athlete-brand relationships. The partnership spanned his rise from a young prospect to becoming one of the world's most commercially valuable footballers, covering his development at Monaco, Paris Saint-Germain, and his subsequent transfer to Real Madrid.

The expiration of his Nike contract at the end of July prompted the search for a new primary sponsor. On, the Swiss running and athletic footwear company, has now secured the partnership with the 25-year-old French international, marking a significant coup for the brand in the premium sports endorsement market.

The shift represents a notable realignment in football's sponsorship landscape, as elite athletes increasingly diversify their commercial partnerships. On has been expanding its presence in professional sports globally, positioning itself as a challenger to established sportswear giants. Mbappe's signature represents one of the highest-profile athlete endorsement captures for the Swiss brand.

The deal's financial terms and duration have not been disclosed. Mbappe remains one of football's most marketable figures, with his commercial value extending across multiple endorsement categories beyond apparel.