Business · Malaysia Bureau
Mbappe's China controversy deepens as brands sever ties over Mao remarks
French footballer Kylian Mbappe faces mounting backlash in China after comments perceived as mocking Mao Zedong, with major brands ending endorsements and state media halting Spanish league broadcasts.
LSN Malaysia ·

The controversy surrounding Paris Saint-Germain forward Kylian Mbappe has intensified in China, where several domestic brands have terminated sponsorship deals following remarks that Chinese authorities view as disrespectful toward former leader Mao Zedong.
Criticism of Mao remains highly sensitive in China, even five decades after his death in 1976. The Chinese government maintains strict controls over public discourse regarding the late Communist Party chairman, and perceived mockery of the historical figure triggers swift official and commercial responses.
In response to Mbappe's comments, China's state television has suspended broadcasts of La Liga, Spain's top football division, representing a significant blow to the Spanish league's media presence in one of the world's largest markets. The decision underscores Beijing's readiness to leverage media access as a tool to enforce cultural and political sensitivities.
The incident highlights the complex intersection of global sports, commerce, and political messaging in China, where foreign celebrities face potential economic consequences for remarks deemed offensive to national sensibilities. For Mbappe and international sports organizations operating in the Chinese market, the episode serves as a reminder of the country's rigid boundaries around historical and political commentary.