Mbappe switches to On as Swiss brand enters football market

Kylian Mbappe has parted ways with Nike after years as one of the American sportswear giant's most prominent global ambassadors in football. The Paris Saint-Germain and French national team forward has signed with On, the Swiss-based athletic brand, in a strategic pivot that sees the company establish its presence in professional football.

Nike had increasingly relied on Mbappe as a cornerstone of its football marketing strategy, leveraging the 25-year-old's status as one of the sport's elite talents and global commercial appeal. His departure represents a notable shift in the competitive landscape of sports sponsorships, particularly as emerging brands seek to challenge the dominance of established players in the football endorsement market.

On, known for its innovation in running and athletic footwear, has been expanding its portfolio across multiple sports disciplines. The partnership with Mbappe signals the brand's ambitions to capture significant market share in professional football, aligning itself with world-class talent to accelerate its growth in the sector.

The deal underscores the evolving dynamics of sports sponsorships in Asia and globally, where newer athletic brands increasingly compete with traditional powerhouses for partnerships with top-tier athletes. For Mbappe, the arrangement represents a fresh commercial direction as he continues his career at the highest levels of international football.