Mbappe switches to On as Swiss brand makes football push

Kylian Mbappe, one of world football's most prominent figures, has terminated his long-standing relationship with Nike to sign with On, a Zurich-based sports equipment company seeking to establish itself as a serious competitor in football. The move represents a significant coup for On as it ventures into a market dominated by established giants including Nike, Adidas, and Puma.

Under the partnership, Mbappe will work directly with On's product development teams to design and create football-specific footwear and apparel. The French international's involvement signals On's commitment to developing technical solutions tailored to professional footballers' requirements.

Adding further credibility to its football ambitions, On has appointed Thierry Henry as Director of Football. The French football legend, widely regarded as one of the Premier League's greatest players, brings substantial expertise and industry connections to the role. His appointment underscores On's strategic approach to building a credible football division from the ground up.

On, which has built its reputation primarily in running and athletic shoes, joins a select group of brands attempting to challenge the established order in football sponsorships. The company's backing of Mbappe, widely considered among the sport's elite talents, demonstrates its financial commitment and ambitions within the sector.