Meesho shares surge on robust festive sale performance

Meesho's shares advanced 5 per cent to near record highs on the back of impressive sales metrics from the opening day of its flagship Mega Blockbuster Sale, defying a softer broader market sentiment. The social commerce platform reported a 75 per cent year-on-year surge in order volumes on the campaign's first day, underscoring robust consumer demand during the festive shopping season.

The growth in order volumes was complemented by a 60 per cent year-on-year increase in transacting customers, indicating broad-based participation across Meesho's user base. The metrics suggest the platform's strategy to offer discounted products and expand its merchant network is resonating with India's price-conscious consumers.

The stock's outperformance reflects investor confidence in Meesho's trajectory following its initial public offering earlier this year. The Bangalore-based company has positioned itself as a key player in India's social commerce segment, leveraging its network of resellers to reach tier-2 and tier-3 cities where traditional e-commerce penetration remains limited.

Analysts have noted that festive season campaigns typically drive significant volume spikes for e-commerce platforms, with Meesho's performance in line with sector expectations. The company's ability to sustain growth momentum through the peak shopping period will likely remain a key focus for investors monitoring the stock's trajectory in coming weeks.