Mercury-Laced Pakistani Cream Banned Abroad Still Circulates in India

A fairness cream banned in Pakistan for containing mercury levels significantly exceeding safety thresholds remains available in Indian markets, prompting law enforcement agencies to launch a probe into its distribution network. Goree Beauty Cream, manufactured in Pakistan, has been flagged by health authorities for posing serious health risks to consumers, yet continues to find its way across the border and into Indian retail channels.

Testing has revealed that the product contains mercury concentrations far above permissible limits set by regulatory bodies. Medical experts warn that prolonged use of mercury-contaminated cosmetics can lead to kidney damage, neurological disorders, and other severe health complications. The cream's continued circulation represents a significant public health concern, particularly given its popularity among consumers seeking skin-lightening solutions.

Indian police and health authorities are now investigating the supply chains through which the banned product enters and is distributed within the country. The probe is expected to identify retailers, wholesalers, and distributors involved in the illegal sale of the cosmetic. Regulatory agencies are simultaneously working to remove existing stock from shelves and prevent further imports.

The incident highlights gaps in cosmetic product screening at India's borders and within domestic distribution networks. Health officials have urged consumers to avoid fairness creams of uncertain origin and to purchase only products certified by the Central Drugs Standard Control Organisation. Consumers who have used Goree Beauty Cream have been advised to seek medical consultation if they experience symptoms such as tremors, cognitive issues, or kidney-related problems.