Meta launches bundled subscription plan in India at Rs 79

Meta has rolled out its Meta One subscription offering in India, streamlining access to its core platforms under a unified plan structure. The service eliminates the need for users to purchase separate subscriptions for WhatsApp, Instagram, Facebook and Meta AI, providing a consolidated approach to premium features across the company's ecosystem.

The pricing structure offers flexibility for different user requirements. Individual platform subscriptions begin at Rs 79, while the comprehensive bundled plan starts at Rs 549. This tiered approach allows consumers to select subscription levels aligned with their usage patterns and feature preferences.

The Meta One plans include various premium features across the company's platforms, though the company has not provided extensive details regarding specific feature sets at each pricing tier. The launch represents Meta's strategy to expand its subscription revenue model in India's growing digital market.

India has emerged as a significant market for Meta's services, with hundreds of millions of users across its platforms. The introduction of bundled subscriptions follows the company's earlier efforts to monetize its user base through premium offerings in other markets.