Meta restructures Facebook to prioritize video content for Indian users

Meta is restructuring Facebook's user interface and content delivery system to elevate video content, especially short-form reels, above text-based posts. The shift comes as the company recognizes the surge in video consumption among Indian users and seeks to align Facebook more closely with Instagram's proven engagement model.

The platform changes are already visible to Facebook users in India, where the feed is increasingly populated with video content rather than traditional text posts and links. This algorithmic overhaul represents Meta's strategic response to viewing habits in one of its largest markets, where video remains the dominant content format across social platforms.

By prioritizing reels on Facebook, Meta aims to create a more unified experience across its portfolio of apps while addressing the content preferences of Indian audiences. The move also positions Facebook to compete more effectively with competing platforms that have successfully built user bases around video-first strategies.

The restructuring reflects broader industry trends showing that short-form video content generates higher engagement rates and time-on-platform metrics compared to text-based updates. For Indian users, the change means a substantially different Facebook experience, with video recommendations occupying prominent space in their feeds.