Meta's youth safety measures draw skepticism from US families

Meta Platforms announced sweeping restrictions on its apps targeting underage users as part of an $18 billion settlement following a child-safety lawsuit. The measures include new controls on direct messaging, content recommendations, and advertising targeting for users under 18.

Despite the company's efforts, feedback from American families has been largely skeptical. Parents and teenagers interviewed expressed concern that the restrictions remain insufficient to combat issues including addictive design practices, online harassment, and exposure to harmful content.

"These are steps in the right direction, but they're incremental," one parent stated, reflecting widespread sentiment that deeper structural changes are needed. Critics argue that algorithmic recommendation systems continue to prioritize engagement over user wellbeing, particularly for younger demographics.

Meta has faced mounting pressure from regulators, lawmakers, and advocacy groups over its handling of child safety. The settlement represents one of the largest penalties imposed on a technology company, though observers say meaningful change requires ongoing scrutiny and enforcement.

The company indicated it will implement the new protections across Instagram, Facebook, and WhatsApp in the coming months. However, stakeholders say the true test of Meta's commitment will lie in sustained compliance and willingness to prioritize safety over profit.