Mitsubishi Motors resurrects Pajero nameplate to strengthen global SUV lineup

Mitsubishi Motors said it will bring back the Pajero nameplate, discontinuing the model in 2019 before relaunching it as part of a broader effort to reclaim market share in key regions worldwide. The revival underscores the automaker's commitment to its sport utility vehicle portfolio at a time when demand for such vehicles remains robust across Asia, the Middle East, and other international markets.

The Pajero has long served as a flagship model for Mitsubishi, particularly in Asia and the Pacific, where it cultivated a reputation for durability and off-road capability. The original vehicle's restoration to the lineup signals confidence in consumer appetite for the brand despite recent years of financial challenges and restructuring efforts within the company.

Details regarding specifications, markets, and launch timing remain to be finalized as Mitsubishi accelerates product development plans for the coming years. The reintroduction is expected to support the automaker's broader transformation strategy as it competes with established rivals in the crowded SUV market and pursues electrification and technology upgrades across its vehicle range.

Mitsubishi has faced headwinds in recent years following accounting scandals and slumping sales, prompting management to focus on core markets and profitable product segments. The Pajero's comeback represents one of several strategic initiatives aimed at stabilizing operations and driving sustainable growth in the highly competitive automotive sector.