Business · India Bureau
Mivi launches affordable 5G smartphone in India at Rs 14,999
Mivi has announced its entry into India's competitive smartphone market with the One 5G, a mid-range device powered by Qualcomm's Snapdragon 4 Gen 2 processor. The device will be available for purchase beginning October 8.
LSN India ·
The Mivi One 5G targets budget-conscious consumers seeking 5G connectivity without premium pricing. The handset features a 6,000mAh battery alongside the Snapdragon 4 Gen 2 chipset, positioning it in the accessible segment of India's smartphone market where price-sensitive buyers increasingly seek modern connectivity standards.
Running Android 16, the device is positioned to appeal to first-time 5G adopters and users upgrading from older handsets. The combination of battery capacity and processor choice suggests Mivi's focus on everyday performance and extended usage between charges.
The Rs 14,999 starting price places the One 5G competitively within India's growing 5G smartphone segment, where multiple manufacturers have recently launched similarly-priced offerings. With sales commencing October 8, Mivi joins an expanding roster of smartphone brands targeting India's price-conscious consumers.
The launch underscores the ongoing shift toward 5G accessibility in India's mobile market, as manufacturers compete to capture share among budget and mid-segment buyers increasingly prioritizing network capability alongside affordability.