Technology · India Bureau
Mivi launches budget 5G smartphone with 6000mAh battery under Rs 12,000
Domestic electronics brand Mivi has commenced sales of its inaugural smartphone, offering 5G connectivity and extended battery life at a competitive price point. The device packs features typically found in higher-priced models into an affordable package.
LSN India ·
Mivi, the Indian consumer electronics company, has begun retail sales of its first smartphone offering, marking the brand's entry into the crowded mobile handset market. The device is priced below Rs 12,000, positioning it as an accessible option for budget-conscious consumers seeking 5G-enabled smartphones.
The smartphone is distinguished by its 6000mAh battery capacity, providing extended usage time between charges—a key consideration for mobile users in India where charging infrastructure remains inconsistent across regions. The inclusion of 5G connectivity at this price bracket represents a notable value proposition, as 5G networks continue to expand across major Indian cities.
Mivi has incorporated specifications and features that would typically command higher price tags in the current market. The launch reflects the intensifying competition among manufacturers to capture India's price-sensitive smartphone segment, where consumers increasingly prioritize battery endurance and network capability.
The company is offering promotional deals and incentives to early buyers as part of its market entry strategy. Industry analysts note that Mivi's smartphone launch adds another player to the segment dominated by brands offering competitive 5G devices at sub-Rs 15,000 price points, catering to India's expanding middle-class consumer base seeking affordable connectivity solutions.