Technology · India Bureau
Mivi to enter smartphone market with sub-Rs 15,000 5G device
Audio accessories manufacturer Mivi is preparing to launch its maiden smartphone in India's competitive budget segment. The device is expected to feature a Qualcomm Snapdragon processor and 5G connectivity at an aggressive price point.
LSN India ·
Mivi, known for its audio products and accessories, is set to diversify into the smartphone market with an entry-level offering positioned below Rs 15,000. The device will leverage Qualcomm's Snapdragon chipset to deliver 5G connectivity at a price point that undercuts many competitors in the segment.
The smartphone's specifications have begun circulating online, with early details emerging from retail partner Flipkart. The e-commerce platform has teased the upcoming launch, confirming the device's positioning and key technical specifications. The move marks Mivi's strategic expansion beyond its established audio and wearables business.
Mivi's entry into the smartphone category reflects broader industry trends, with multiple brands leveraging budget-conscious consumer demand and growing 5G adoption across India. The sub-Rs 15,000 segment remains highly competitive, with established players and newcomers vying for market share through aggressive specifications and pricing.
The company has not yet announced an official launch date or final pricing details. Further specifications and availability information are expected to be revealed through Flipkart and Mivi's official channels in the coming weeks.