Month-long service campaign to launch on PM's birthday this week

A month-long national campaign focused on community service and citizen engagement will commence this week, according to senior government officials. The 'Seva Sankalpa Abhiyan' will run from September 17 to October 17, with the initiative timed to mark the Prime Minister's birthday.

The campaign operates under the philosophical framework of 'Janaseveye Prabhuseve'—a Sanskrit concept emphasizing that serving the people is equivalent to serving the divine. This principle is expected to guide the nature and scope of activities undertaken during the month-long drive.

The initiative represents an effort to mobilize citizens and government functionaries toward coordinated social and community development activities across the country. Such campaigns typically involve participation from various governmental departments, voluntary organizations, and community groups to address local development priorities.

Official details regarding specific program components, participating agencies, and target beneficiaries are expected to be announced as the launch date approaches. The campaign aims to harness public participation in service-oriented endeavors across South and Southeast Asian demographic contexts within India's regional framework.