Mumbai civic body removes Dia Mirza's eco-friendly Diwali video after political backlash

The Brihanmumbai Municipal Corporation (BMC) removed a video featuring Bollywood actor Dia Mirza from its official social media channels after the local BJP unit raised objections to the content. The video promoted environmentally conscious Diwali celebrations, encouraging residents to minimize pollution during the festival.

The BJP's opposition to the environmental messaging prompted the civic body's decision to delete the post. The controversy underscores the polarization surrounding climate and environmental advocacy in India, where discussions about pollution control during major festivals have increasingly become politicized.

Dia Mirza, known for her environmental activism, had partnered with the BMC to promote sustainable Diwali practices. Her advocacy for eco-friendly celebrations has previously drawn both support and criticism from various political quarters.

The removal of the video has sparked fresh discussion about the role of civic institutions in promoting environmental awareness and the extent to which political considerations influence public health messaging in Indian cities. Environmental groups have expressed concern over the deletion, viewing it as a setback for pollution mitigation efforts during festival season.