Myntra doubles seasonal workforce to 26,000 for festive shopping event

Myntra has announced plans to hire 26,000 seasonal employees to support operations during its upcoming Big Fashion Festival, more than doubling its temporary workforce from the previous year. The recruitment drive reflects the company's strategy to strengthen capacity across critical business functions as it prepares for peak festive season demand.

The expanded hiring will span fulfilment centres, last-mile delivery networks and customer service operations, addressing the anticipated surge in online fashion shopping during the festival period. The move underscores Myntra's confidence in market growth and its commitment to maintaining service quality during high-volume periods.

The seasonal employment push comes as Indian e-commerce platforms intensify competition during the festive months, when consumer spending traditionally peaks. By substantially increasing its workforce, Myntra aims to ensure faster order processing, timely deliveries and enhanced customer support.

The recruitment initiative also reflects broader trends in India's logistics and e-commerce sectors, where seasonal hiring has become a critical component of managing demand fluctuations. Such employment opportunities provide temporary income sources for thousands of workers during peak shopping periods.