LSN News › Thailand

Business · Thailand Bureau

Nene Royal trademark dispute resolved as rival applicant withdraws claim

A long-running trademark dispute over the Nene Royal brand has been settled after an earlier applicant chose to withdraw their competing claim. The resolution ends months of legal proceedings that had raised questions about brand ownership rights in Thailand's competitive market.

LSN Thailand · 19 October 2026

The trademark case involving Nene Royal has concluded following the withdrawal of an applicant who had filed an earlier claim to the brand name, according to filings with Thailand's Intellectual Property Department. The decision to withdraw effectively clears the path for the other party's trademark registration, bringing to a close a contentious dispute that had drawn attention to intellectual property rights enforcement in the country.

The case had centered on competing applications for the Nene Royal trademark, with both parties presenting arguments regarding their respective claims to the brand. The earlier applicant's decision to step back from their claim removes the primary obstacle to registration, allowing the trademark process to move forward without further legal contestation.

Details regarding the reasons behind the withdrawal were not immediately disclosed, though such resolutions often involve negotiations between the competing parties or reassessment of the strength of respective positions. The outcome highlights the importance of trademark registration procedures in protecting brand interests within Thailand's increasingly competitive commercial landscape.

The Intellectual Property Department will now proceed with finalizing the trademark registration for the remaining applicant. The case serves as a reminder to businesses operating in Thailand of the need for early trademark filing and the potential for disputes when multiple parties seek rights to similar or identical brand names.