Business · Singapore Bureau
Nene Royal wins Thai trademark battle after rival withdraws application
The Nene Royal brand has cleared a key regulatory hurdle in Thailand following the withdrawal of a competing trademark claim. The development removes a significant obstacle to the brand's expansion in the Southeast Asian market.
LSN Singapore ·
Nene Royal has successfully secured the right to trademark its name in Thailand after a rival applicant withdrew its competing claim, clearing the path for the brand's operations in the kingdom.
The withdrawal ends a dispute that had previously hindered Nene Royal's trademark registration efforts. The competing application, which had created legal complications for the brand's market entry, was filed by Black Lotus Global, which had also sought trademark protections for both "Nene Royal" and "Nene" in the United States.
With the Thai trademark now secured, Nene Royal is positioned to strengthen its brand presence across Southeast Asia. The resolution marks a significant step forward for the company's regional expansion strategy, particularly as it seeks to establish stronger market visibility in Thailand and neighbouring markets.
Trademarks remain critical assets for brands operating across multiple jurisdictions in Asia, where intellectual property protections vary significantly by country. The clearance in Thailand follows similar branding efforts the company has undertaken in other regional markets.