Netflix in talks to stream MTV's Roadies adventure series

Netflix appears to be accelerating its push into Indian entertainment programming with reported talks to acquire the streaming rights for MTV's long-running Roadies franchise. According to industry sources, the deal is valued at approximately Rs 18 crore, representing a significant investment in the adventure-based reality format that has built a dedicated audience across India.

The reported acquisition would mark Netflix's latest move in acquiring content from MTV's stable of shows. Earlier this year, the streaming giant secured rights to MTV Hustle Season 5 in a deal reportedly valued at Rs 13 crore, signalling an increased appetite for music and entertainment-focused programming from the Viacom18 network.

Roadies, which debuted in 2003, has become one of India's most recognisable reality television franchises, following contestants on adventure challenges across various international destinations. The show has maintained a loyal viewer base over two decades, making it an attractive acquisition for streaming platforms looking to strengthen their Indian content offerings.

Netflix has been actively diversifying its content slate in India in recent months, moving beyond its traditional focus on scripted dramas and films. The reported deals for both Roadies and MTV Hustle Season 5 underscore the platform's strategy to tap into established television formats with proven audience appeal.

Neither Netflix nor MTV has officially confirmed the reported transaction at this time.