Netflix's Flipkart tie-up drives record India subscriber growth in Q3

Netflix's expansion strategy in India gained momentum in the third quarter of 2026, with the company logging record quarterly paid subscriber additions in the country, a key market for the global streaming platform. The growth was bolstered by the company's partnership with Flipkart, which operates on a transaction-based loyalty model to drive subscriber acquisition and retention.

The partnership with Flipkart represents Netflix's effort to tap into India's large e-commerce user base and convert them into streaming subscribers through incentivised engagement. The tie-up allows Flipkart users to access Netflix benefits through rewards and loyalty mechanisms, creating a mutually beneficial arrangement for both platforms.

Beyond subscriber gains, Netflix's Indian operations contributed to an 18 per cent increase in revenue during Q3 2026, reflecting both price increases and growing monetisation of its expanding user base. India remains one of Netflix's fastest-growing markets despite intense competition from local and global streaming rivals.

The company's focus on strategic partnerships with major e-commerce platforms underscores the importance of the Indian market to Netflix's global growth strategy, as the platform seeks to deepen its presence among price-sensitive consumers in the region.