Sport · Malaysia Bureau
New partnership aims to grow inclusive football across Southeast Asia
A collaboration between ShekhinahPR and Portugal-based Integrated Dreams will launch grassroots football programmes across Malaysia, Thailand and Indonesia beginning next year, with a focus on expanding access to the sport.
LSN Malaysia ·
ShekhinahPR and Integrated Dreams have announced a strategic partnership to roll out inclusive football initiatives across three Southeast Asian nations, marking an expansion of efforts to democratise the sport in the region.
The joint venture will see programmes introduced in Malaysia, Thailand and Indonesia from 2025, targeting communities with limited access to organised football activities. The partnership combines local expertise with international best practices to create sustainable development pathways for aspiring players across diverse backgrounds.
Integrated Dreams, based in Portugal, brings experience in football development and inclusive sport programming, while ShekhinahPR will leverage its regional networks and understanding of local markets to facilitate implementation and community engagement.
The initiative aligns with broader efforts across Southeast Asia to use football as a vehicle for social development and youth empowerment. Details regarding specific programme components, funding arrangements and implementation timelines are expected to be announced in the coming months.
The partnership reflects growing investment in grassroots football development across the region, as stakeholders seek to build stronger talent pipelines and promote broader participation in the sport.