Business · India Bureau
New York entrepreneur scales high-protein lupini pizza brand to $700,000 revenue
Loopini, an innovative high-protein pizza made from lupini beans, has rapidly expanded from a single New York location to major retail partnerships in just over a year. The brand achieved $700,000 in revenue by April 2026, positioning itself for national expansion.
LSN India ·
Entrepreneur Damiano Messineo launched Loopini in January 2025 with a novel concept: pizzas crafted from lupini beans designed to deliver higher protein content than conventional alternatives. The product emerged from Messineo's rigorous testing regimen conducted over 100 days during his Ironman training, reflecting a commitment to both nutritional performance and quality.
The brand's trajectory has been notably swift. Beginning operations from a single location in New York City, Loopini secured partnerships with major retail chains including Whole Foods and Target within approximately 18 months. This retail expansion strategy marked a significant milestone in scaling the venture beyond its original direct-to-consumer model.
By April 2026, the company had generated $700,000 in revenue, demonstrating substantial market validation for its protein-enriched offering. Messineo has signaled intentions to pursue further national expansion, though maintaining product quality remains a stated priority as the brand grows. The venture reflects growing consumer interest in high-protein, plant-based alternatives within the prepared foods sector.