Business · Singapore Bureau
NTUC FairPrice opens 24-hour supermart with wet market services in Pasir Ris
A new outlet at Elias Mall will blend modern supermarket convenience with traditional wet market offerings, including fish cutting and cooking guidance from staff members.
LSN Singapore ·
SINGAPORE — NTUC FairPrice has launched a 24-hour supermarket at Elias Mall in Pasir Ris that aims to combine the efficiency of modern retail with the personalised service of traditional wet markets.
The outlet will feature services such as fish cutting, a staple of local wet market culture that many shoppers value for convenience and freshness. Staff members will also be available to provide cooking tips and product recommendations to customers, enhancing the shopping experience beyond standard supermarket operations.
The initiative reflects growing consumer demand for hybrid retail models that preserve familiar shopping practices while offering extended operating hours and modern amenities. The 24-hour format caters to residents with varied schedules, from early morning risers to night shift workers seeking groceries outside conventional shopping hours.
The Pasir Ris outlet joins NTUC FairPrice's expanding portfolio of outlets across Singapore, as the cooperative continues to adapt its service offerings to meet evolving customer preferences and lifestyle needs in different residential areas.