OCBC brings wealth advice to life through digital avatars Wendy and Wayne

Oversea-Chinese Banking Corporation has enlisted two of its own staff members to personify its wealth management avatars, blending human authenticity with digital innovation. Terissa Chang and Ethan Peh, who transitioned from careers in aviation to roles within the bank, now represent the faces and voices of Wendy and Wayne—OCBC's digital guides designed to make financial advice more accessible to customers.

The deployment of recognisable human representatives as the basis for digital avatars reflects a broader banking sector trend toward humanising financial services through technology. By grounding the characters in real employees, OCBC aims to build consumer trust and relatability around its wealth education initiatives.

Chang and Peh's previous experience in customer-facing aviation roles positions them well for their new responsibilities, drawing on skills honed during their cabin crew tenures. Their transition to OCBC underscores the bank's strategy of leveraging internal talent to drive its digital financial education agenda.

The use of named, human-backed avatars such as Wendy and Wayne signals a deliberate approach to customer engagement, moving beyond generic digital interfaces toward more personalised interaction models. As digital banking services proliferate across Southeast Asia, banks increasingly seek ways to differentiate their offerings through character-driven platforms that resonate with retail customers.