Old Monk To Revise Packaging After FSSAI Raises Composition Concerns

Mohan Meakin Limited has committed to revising Old Monk rum's packaging and labels after the Food Safety and Standards Authority of India raised concerns over the product's composition, added flavours, and claims regarding ageing duration. The regulatory action marks a significant development for one of India's most recognizable spirits, which has dominated the domestic rum market for decades.

The FSSAI's scrutiny centres on the brand's existing label claims, particularly assertions about the spirit's age and maturation period. The authority has objected to how these claims are currently presented to consumers, necessitating a comprehensive review of the product's packaging and marketing materials.

The revisions will require Mohan Meakin to align Old Monk's labelling with regulatory standards governing spirits composition and ingredient declarations. The changes are expected to address the watchdog's concerns regarding ingredient transparency and accuracy of ageing-related claims on the bottle.

Old Monk has held a commanding position in India's rum category for over four decades. The reformulation and repackaging exercise represents a significant corrective measure as the brand navigates evolving regulatory requirements in the alcoholic beverages sector. The timeline for implementing these changes has not been disclosed.