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On Holdings pursues Apple-style precision in automated footwear manufacturing
Swiss athletic shoe maker On is investing heavily in automated factory technology to achieve operational discipline comparable to Apple's manufacturing standards. The company aims to streamline production while maintaining quality control across its growing global operations.
LSN World News ·
On Holdings, the performance footwear brand backed by major sportswear sponsorships, is implementing advanced automation in its manufacturing facilities as part of an ambitious operational overhaul. The Swiss company's strategy mirrors the meticulous production standards established by technology giant Apple, focusing on precision engineering and consistent output across multiple production sites.
The shift toward automated manufacturing reflects On's ambitions to scale production while maintaining the quality benchmarks demanded by professional athletes and consumers. By deploying robotics and digital systems in factory operations, the company seeks to reduce variability in shoe construction and accelerate time-to-market for new product lines.
The investment in manufacturing automation represents a significant strategic pivot for the company, which has experienced rapid expansion in competitive athletic footwear markets. Industry analysts note that such capital-intensive initiatives are increasingly common among premium sportswear manufacturers seeking to balance cost efficiency with premium product standards.
On's approach aligns with broader industry trends toward automation and digital supply chain management, particularly as companies face labor cost pressures and demand for consistent product quality. The company has not disclosed specific investment figures or timelines for its factory modernization programme, though manufacturing updates are expected to unfold over coming quarters.