Culture · Myanmar Bureau
Ooredoo Myanmar Unveils New Brand Identity and Tagline
The telecommunications operator has introduced a refreshed logo and brand positioning under the slogan "Upgrade Your World," ending speculation about the company's future in the country.
LSN Myanmar ·
Ooredoo Myanmar has launched a new brand identity, featuring an updated logo and tagline that marks what the company describes as an exciting new chapter for the telecommunications provider.
The rebrand, which first appeared on the company's Facebook page, initially sparked confusion among users and fueled existing speculation that Ooredoo Group might divest its Myanmar operations. However, the company has clarified that the changes represent a strategic brand repositioning rather than a prelude to sale.
The new brand identity centers on the tagline "Upgrade Your World," signaling a fresh direction for Ooredoo's presence in Myanmar's competitive telecommunications market. The logo change is part of a broader brand evolution for the operator.
Ooredoo Myanmar is part of Ooredoo Group, a multinational telecommunications company headquartered in Qatar that operates across the Middle East, North Africa, and Asia. The Myanmar subsidiary has been serving the local market as one of several mobile operators competing in the country's telecommunications sector.