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Paete town council demands clarification from GMA show over woodcarving report

The municipality of Paete has called on GMA Network's 'Kapuso Mo, Jessica Soho' to issue a formal correction and public clarification following a Halloween segment that allegedly misrepresented the town's traditional woodcarving heritage as connected to curses and dark forces.

LSN Philippines · 4 November 2026

Paete town council demands clarification from GMA show over woodcarving report

The Sangguniang Bayan of Paete has formally demanded that the television program address what local officials characterized as a damaging portrayal of the community's centuries-old woodcarving tradition. The program reportedly aired a Halloween-themed feature that linked the craft to supernatural and demonic themes, prompting the municipal council to seek a public response from the network.

Paete, located in the Calabarzon region, has long been recognized as a center of fine woodcarving craftsmanship in the Philippines. Local officials expressed concern that the segment could tarnish the reputation of artisans and the cultural heritage associated with the practice.

GMA Network subsequently issued an apology, stating that the program had not intended to undermine the town's reputation or the significance of its woodcarving tradition. The network acknowledged the concerns raised by municipal authorities regarding the content's portrayal of the craft.

The incident highlights the tension between entertainment programming and the protection of local cultural identities, particularly when traditional practices are presented in sensationalized contexts. Local government units in the Philippines have increasingly sought accountability from media organizations for content that affects community image and economic interests tied to cultural heritage.