Business · Philippines Bureau
Palawan takes tourism expo to Cebu to tap Visayas market
Palawan is bringing its flagship tourism and trade expo to Cebu in October, capitalizing on the region's strong travel demand and air connectivity to reach more visitors across the Visayas.
LSN Philippines ·
The Palawan World's Best Island Travel and Trade Expo 2026 will run from October 23-25 in Cebu City, marking the first time the province has held the event outside its home region. Officials see the move as a strategic opportunity to showcase Palawan's attractions to a wider audience, particularly leveraging Cebu's substantial population base and status as a major tourism hub in the Philippines.
Cebu's extensive domestic and international flight connections make it an ideal venue for attracting travelers from across Southeast Asia and beyond, according to provincial organizers. The location also offers proximity to other key tourist markets in the Visayas region, potentially driving increased visitor numbers to Palawan's renowned attractions.
The expo will bring together tourism businesses, travel agencies, and hospitality operators to promote Palawan's beaches, islands, and cultural destinations. The event aims to strengthen regional tourism networks and boost economic activity for local communities dependent on travel and hospitality sectors.